Project Fi is getting a new name

Google’s virtual cellular network Project Fi has been around for over three years now. Despite that, the service has retained the “project” name. Not that Google is known for taking services out of beta in a reasonable timeframe, as Gmail stayed in beta for over five years.

However, we might be seeing a full Project Fi rebrand soon. A Reddit user by the name of u/moonlightclergy purchased a new Google Pixel 3 received a pamphlet offering “Google Fi” rather than Project Fi, complete with a new colorful logo. However, the service retains the same Google URL.

Other than the new logo and name, there are no obvious changes to the service according to the pamphlet. We shouldn’t rule out major changes or new perks, but we’ll have to wait for the official Google announcement to find out what’s in store for us. If Google is working on bigger changes for Google Fi, what would you like to see added, removed or tweaked?

Source: Reddit


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