Posted by randfish
With all the changes we’ve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don’t, we run the risk of creating unreal expectations and disappointing our clients and companies. In today’s Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down.
For reference, here’s a still of this week’s whiteboard!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about the expectations that SEOs create and sometimes falsely create...