Whiteboard tagged posts

Customer Journey Maps – Whiteboard Friday

Posted by kerrybodine

At every stage in the marketing funnel, it’s crucially important to empathize with your customers’ interactions with your business, feeling great about the high points and frustrated by the lows. In today’s Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences.

Video transcription

Hi, I’m Kerry Bodine. I am a customer experience consultant, and I am the co-author of a book called “Outside In.” The subtitle of the book is “The Power of Putting Customers at the Center of Your Business.” That’s really what I am all about...

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Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear – Whiteboard Friday

Posted by randfish

One of the more interesting phenomena illustrated by Rand’s IMEC Lab project is that of “link echoes,” sometimes referred to as “link ghosts.” The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains.

In today’s Whiteboard Friday, Rand explains what’s going on.

One quick note: Rand mentions a bit.ly link in this video that isn’t quite accurate; here’s the correct one. =)

For reference, here’s a still of this week’s whiteboard!

91c7e SEO 53ed2ce9a10c46.66306388 Link Echoes (a.k.a. Link Ghosts): Why Rankings Remain Even After Links Disappear   Whiteboard Friday

Video Transcription

Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week I’m going to talk a little bit about link echoes...

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Syndicating Content – Whiteboard Friday

Posted by Eric Enge

It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it.

Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. Check out “I See Content (Everywhere)” by Mark Traphagen, too!

For reference, here’s a still of this week’s whiteboard!

a5db9 SEO 53e3ea5c850053.08250280 Syndicating Content   Whiteboard Friday

Video transcription

Hi everybody. I’m Eric Enge, CEO of Stone Temple Consulting...

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Syndicating Content – Whiteboard Friday

Posted by Eric Enge

It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it.

Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. Check out “I See Content (Everywhere)” by Mark Traphagen, too!

For reference, here’s a still of this week’s whiteboard!

a5db9 SEO 53e3ea5c850053.08250280 Syndicating Content   Whiteboard Friday

Video transcription

Hi everybody. I’m Eric Enge, CEO of Stone Temple Consulting...

Read More