Whiteboard tagged posts

How to Avoid the Unrealistic Expectations SEOs Often Create – Whiteboard Friday

Posted by randfish

With all the changes we’ve seen in the field of SEO in recent years, we need to think differently about how we pitch our work to others. If we don’t, we run the risk of creating unreal expectations and disappointing our clients and companies. In today’s Whiteboard Friday, Rand explains how to set expectations that will lead to excitement without the subsequent let-down.

For reference, here’s a still of this week’s whiteboard!

e5250 SEO 548a0826a7e920.32405572 How to Avoid the Unrealistic Expectations SEOs Often Create   Whiteboard Friday

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat a little bit about the expectations that SEOs create and sometimes falsely create...

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Panda 4.1 Google Leaked Dos and Don’ts – Whiteboard Friday

Posted by josh_bachynski

Josh Bachynski takes you inside Panda 4.1 with a tour of some of the top dos and don’ts for your website. And it’s about so much more than the standard “good content” refrain. Watch the video to learn more.

For reference, here’s a still of this week’s whiteboard!

67454 SEO 547cf9af285ac5.55996078 Panda 4.1 Google Leaked Dos and Donts   Whiteboard Friday

Video Transcription

Hi and welcome to a Whiteboard Friday with Josh Bachynski, who some people call the Ginger Rand. Today I want to talk about Panda 4.1 and the Google leaked dos and don’ts. Recently, another algorithm named Penguin has been getting a lot of attention in Google. But I want to make sure that we don’t forget about Panda.

Penguin is to SEO as kind of like Jason Voorhees, if you will. It’s very scary, and it comes around every now and then and slices and dices websites...

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How Can the Value of Top-of-Funnel Channels be Measured – Whiteboard Friday

Posted by randfish

Rand has talked many times about what he calls “serendipitous marketing,” where the work we do at the top of the funnel can take winding and often unexpected paths to conversions. One of the most common questions about content marketing, public relations, and other top-of-funnel efforts is how to prove their value. 

In today’s Whiteboard Friday, Rand offers up three ways you can attempt those measurements, along with a bit of perspective you can bring to your clients and higher-ups.

For reference, here’s a still of this week’s whiteboard!

d3f1c SEO 546e3c75e41905.33659470 How Can the Value of Top of Funnel Channels be Measured   Whiteboard Friday

Video transcription

Howdy, Moz Fans, and welcome to another edition of Whiteboard Friday...

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Be Intentional about Your Content & SEO Goals or Face Certain Failure – Whiteboard Friday

Posted by randfish

We’re seeing more and more companies investing in content marketing, and that’s a great thing. Many of them, however, are putting less thought than they should into the specific goals behind the content they produce. In today’s Whiteboard Friday, Rand covers examples of goals for targeting different kinds of people, from those who merely stumbled upon your site to those who are strongly considering becoming customers.

For reference, here’s a still of this week’s whiteboard!

3e677 SEO 546553285f83b6.23125703 Be Intentional about Your Content & SEO Goals or Face Certain Failure   Whiteboard Friday

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about being intentional about the content investments that you make. Now this is particularly important because otherwise it can lead to doom.

I got to organize...

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