Whiteboard tagged posts

6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday

Posted by randfish

From Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, Rand details six of those areas. Let us know where you think things are going in the comments!

For reference, here’s a still of this week’s whiteboard!

ceeec SEO 534db14e6d6102.13186525 6 Changes We Always Thought Google Would Make to SEO that They Havent Yet   Whiteboard Friday

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, I’m going to tackle a subject around some of these changes that a lot of us in the marketing and SEO fields thought Google would be making, but weirdly they haven’t.

This comes up because I talk to a lot of people in the industry...

Read More

Getting Branded Searches Right – Whiteboard Friday

Posted by randfish

Ranking for branded keywords is obviously quite a bit easier than for unbranded terms, but it takes some thought. We don’t just want to send everyone through our homepages; it’s far better to send them to the page that best answers their query. In today’s Whiteboard Friday, Rand covers four steps to be sure you’re setting things up the right way.

For reference, here’s a still of this week’s whiteboard!

5942c SEO 5346d198a7de42.60054767 Getting Branded Searches Right   Whiteboard Friday border-radius: 20px;
margin-left: auto;
margin-right: auto;"

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today I’m going to talk a little bit about getting your branded search terms right...

Read More

The Rules of Link Building – Whiteboard Friday

Posted by Cyrus-Shepard

Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel.

In today’s Whiteboard Friday, Cyrus Shepard calls a time-out and shows us the new strategy we need to come out on top.

For reference, here’s a still of this week’s whiteboard!

b9d09 SEO 533c55e5884095.16022513 The Rules of Link Building   Whiteboard Friday

Video transcription

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Cyrus. Today we’re going to be talking about the rules of link building...

Read More

Surviving the SEO "Slog" – Whiteboard Friday

Posted by randfish

Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the “SEO slog.” To make things worse, our clients and colleagues often expect a consistent improvement. The difference between those expectations and the reality is what Rand tackles in today’s Whiteboard Friday, offering you four ways to minimize what he calls the “delta of dissatisfaction.”







For reference, here’s a still of this week’s whiteboard!

1c40c SEO 5333304d4b8225.48016252 Surviving the SEO "Slog"   Whiteboard Friday

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Frida...

Read More