Whiteboard tagged posts

Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

Posted by randfish

One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today’s Whiteboard Friday, Rand helps you figure out which one is best for your organization.

For reference, here’s a still of this week’s whiteboard!

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Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday...

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How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday

Posted by randfish

All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are.

For reference, here’s a still of this week’s whiteboard!

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Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about anchor text rich links, which have long been valuable and important in the SEO world...

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How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday

Posted by DiTomaso

Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process.

Want to see more from Dana? You can watch her presentation “Prove Your Value” from
MozCon 2014 for free.
(If you’re looking to turn turn the marketing learning volume up to 11, you can purchase all of the MozCon presentations on that page!)

For reference, here’s a still of this week’s whiteboard!

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Video transcription

Hi, I’m 
Dana DiTomaso. I work at Kick Point, which is a digital marketing agency in Edmonton...

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How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

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margin-left: auto;
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Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m talking about some conversion rate optimization mistakes that we’ve made. They’re pernicious and challenging to understand, because we’ve succeeded in one big important aspect of CRO, which is converting visitors into customers...

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