Posted by kerrybodine
At every stage in the marketing funnel, it’s crucially important to empathize with your customers’ interactions with your business, feeling great about the high points and frustrated by the lows. In today’s Whiteboard Friday, MozCon 2014 speaker Kerry Bodine shows us all about customer journey mapping—a tool that allows us to visualize and learn from those experiences.
Hi, I’m Kerry Bodine. I am a customer experience consultant, and I am the co-author of a book called “Outside In.” The subtitle of the book is “The Power of Putting Customers at the Center of Your Business.” That’s really what I am all about...