Whiteboard tagged posts

What SEOs Need to Know About Topic Modeling & Semantic Connectivity – Whiteboard Friday

Posted by randfish

Search engines, especially Google, have gotten remarkably good at understanding searchers’ intent—what we
mean to search for, even if that’s not exactly what we search for. How in the world do they do this? It’s incredibly complex, but in today’s Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected in search.

For reference, here’s a still of this week’s whiteboard!

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking topic modeling and semantic connectivity...

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Is It Possible to Have Good SEO Simply by Having Great Content – Whiteboard Friday

Posted by randfish

This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important by Google.

For reference, here’s a still of this week’s whiteboard!

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Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about is it possible to have good SEO simply by focusing on great content to the exclusion of link building.

This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek — I ...

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Scaling Geo-Targeted Local Landing Pages That Really Rank and Convert – Whiteboard Friday

Posted by randfish

One question we see regularly come up is what to do if you’re targeting particular locations/regions with your site content, and you want to rank for local searches, but you don’t actually have a physical presence in those locations. The right track can depend on a few circumstances, and in today’s Whiteboard Friday, Rand helps you figure out which one is best for your organization.

For reference, here’s a still of this week’s whiteboard!

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Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday...

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How to Acquire Anchor Text-Rich Links Without Resorting to Spam or Manipulation – Whiteboard Friday

Posted by randfish

All signs point to links with exact match anchor text retaining the huge value we’ve seen throughout the years, but many of the techniques for acquiring those links are spammy. There are a few, though, that not even Google would frown upon, and in today’s Whiteboard Friday, Rand shows you what they are.

For reference, here’s a still of this week’s whiteboard!

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Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about anchor text rich links, which have long been valuable and important in the SEO world...

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