Samsung outspent Apple by $ 68 million in advertising for its smartphones in the U.S. in 2012, but Apple narrowed the gap to $ 12 million last year, according to Kantar Media.
Overall, Samsung spent $ 363 million advertising its smartphones in the U.S. last year, down 10% from $ 401 million the previous year. Apple spent $ 351 million, up 5%. Out of that figure, $ 339 million went to TV advertising
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No. 3 on the list was Nokia, which spent $ 221 million, more than 15 times the amount it spent in 2012. Motorola came in at No. 4 with $ 189 million. BlackBerry (No. 5) spent $ 90 million, more than double the previous year’s figure. HTC (No. 6) spent $ 76 million and LG (No. 7) invested $ 50 million. Read more…Read More