Posted by Kristina Kledzik
There’s a reason we use the terms
“white hat” and “black hat” for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren’t many people shopping online yet.
Fast forward to today: Ranking well on Google is
insanely profitable—much more so than it ever was in the early days—and Google’s algorithm has advanced dramatically...