Posted by tallen1985
Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly encounter and through this post I’m going to cover 6 features I wish I had known from day one that have helped improve test performance/debugging and the ability to track results accurately.
1. You don’t have to use the editor
The editor within Optimizely is a useful tool if you don’t have much experience working with code. The editor
should be used for making simple visual changes, such as changing an image, adjusting copy or making minor layout changes.
If you are looking to make changes that change the behaviour of the page rather th...Read More