Things tagged posts

Convincing Old-School Clients that Things Have Changed

Posted by Kristina Kledzik

There’s a reason we use the terms 
“white hat” and “black hat” for SEO: it used to be the Wild West. Black hat tactics were so effective, they were almost necessary to market online. Paying a few thousand dollars to an SEO could get you to rank #1 for almost any term (before you let them go and your competitor paid them the same to outrank you). You only got a few thousand dollars in return for that ranking, though, since there weren’t many people shopping online yet.

Fast forward to today: Ranking well on Google is
insanely profitable—much more so than it ever was in the early days—and Google’s algorithm has advanced dramatically...

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Big Man Gyrates With Bear, Things Get Weird at NHL Game

2014/10/7dc36_Social_Media_dancin

6144e Social Media dancin Big Man Gyrates With Bear, Things Get Weird at NHL Game

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It’s a classic sports tale: A hefty fan takes off his shirt and shakes everything his momma gave him to “Turn Down For What” at an NHL game. He guzzles beer. A person in a bear suit joins the party. The two engage in some mildly NSFW getting down

A few days later the video (seen above) hits the front page of Reddit. The general populace is left with more questions than answers

Before we go any further, please take a moment to make sure you absorbed that video in all its 49 seconds of glory. That thing made Reddit’s front page Thursday for a reason, and that reason is sheer bizarreness Read more…

More about Nhl, Entertainment, Videos, Sports, and Watercooler01310 Social Media ZMLtqhahj2g Big Man Gyrates With Bear, Things Get Weird at NHL Game
Mashable

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5 Things Managers Should Never Say Aloud

2014/09/741f3_Social_Media_Out_Loud

3f5cc Social Media Out Loud 5 Things Managers Should Never Say Aloud

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In a perfect world, supervisors would be cool under pressure and the perfect source of inspiration — and always say the right thing at exactly the right time.

But if you’re in that type of role, you know that in reality, that usually doesn’t happen. Management is chaotic. People — employees, managers, customers, and everyone in between — are unpredictable, situations escalate, and in the heat of the moment, it’s easy to let something not so appropriate slip out, without even realizing it.

As a supervisor myself, I had plenty of those moments. And it usually wasn’t until the end of the day that I’d realize, “I probably shouldn’t have said that.” Read more…

More about Business, Jobs, and Career Advice3f5cc Social Media 780699qe3mI 5 Things Managers Should Never Say Aloud
Mashable

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6 Things I Wish I Knew Before Using Optimizely

Posted by tallen1985

Diving into Conversion Rate Optimization (CRO) for the first time can be a challenge. You are faced with a whole armoury of new tools, each containing a huge variety of features. Optimizely is one of those tools you will quickly encounter and through this post I’m going to cover 6 features I wish I had known from day one that have helped improve test performance/debugging and the ability to track results accurately.

1. You don’t have to use the editor

The editor within Optimizely is a useful tool if you don’t have much experience working with code. The editor
should be used for making simple visual changes, such as changing an image, adjusting copy or making minor layout changes.

If you are looking to make changes that change the behaviour of the page rather th...

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