Posted by David-Mihm
In the interstitial weeks between that tweet and today, Google has made some noticeable improvements. But the user experience still lags in many ways relative to the classic version (chief among them: speed).
Google’s invested so heavily in this product, though, that there’s no turning back at this point. We as marketers need to come to terms with a product that will drive an increasing number of search results in the future.
Somewhat inspired by this excellent Pete Wailes post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results...Read More