Posted by Phil Sharp

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I want to tell you a true story about a discount store from the 1970s called D.B. Sales.

Now, before you start yelling…

“Join me in the 21st century, Grandpa! We have the Internet, Snuggie blankets and millions of cat videos to watch.”

…give me a chance to explain. I promise to make it worth your while.

D.B. Sales was run by Morris and Tessie Benatar — friendly, hard-working folks who were trying help their small business succeed. The problem is, in the mid-70s, their business wasn’t doing too well...

Somebody searches for your product or services on Google. Your site comes up on page 1 of the SERPs along with 9 other websites. Good Job… Your SEO is working.

Will the searcher pick your site or will someone else’s site look more appealing? You have to do more than just come up on page one, you need to create the best looking and most compelling search result so people will actually click through to your website.

CTR or click-through-rate is known to be part of Google’s search algorithm. This is easy for Google to measure. How many times is your website presented to searchers and what percentage of the time do they actually click on it? It only makes sense that Google would move the best ones up and the worst ones down.

What are ways you can improve your click throu...

Posted by moosahemani

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

A successful SEO campaign is the perfect combination of all strategies. Whether you're working with on-page optimization, content development, social media, or link building, all of these factors contain equal value. When it comes to picking the most difficult SEO strategy, I will always give my vote to link building as this part is one of the most difficult, boring ,and time consuming strategies you can implement.

A few days back, I shared a picture of the perfect bedroom for a link builder on Facebook:

Almost perfect, despite the coffe...

Posted by richardbaxterseo

You are missing out on extra sales! So, my awesome team at SEOgadget have crafted up a handy infographic for you on how get started in Conversion Rate Optimization (CRO, and that's "optimisation" over here in the UK) to get the best ROI from your hard earned traffic. 

We've developed and applied this methodology to help struggling businesses out of financially difficult situations all the way to adding hundreds of thousands of pounds of revenue, per day, to become some of our largest clients.

We believe there are two paths to Conversion Rate Optimization. When we see companies fail in CRO, it’s because they’ve adopted random testing, guesswork, “best practice” changes and most fundamentally, they’ve chosen to avoid proper testing...