Pandas tagged posts

Penguins, Pandas, and Panic at the Zoo

Posted by Dr. Pete

Google’s war on lovable critters escalated on April 24th with the release of the “Penguin” update (originally dubbed the “webspam update” by Google). While every major algorithm update causes some protest, post-Penguin panic seems to be at near record levels, worsened by weeks of speculation about an “over-optimization” penalty. Webmasters and SEOs are understandably worried, and many have legitimately lost traffic and revenue. Before you go out and burn your website to the ground for fear of a penguin in the pantry, I want to offer some advice on how to handle life after an algorithm update.

1. What We Know

First, let’s review what we know. I’m going to break the rules of blogging and recommend that you stop and read this level-headed Penguin post by Danny Sulliva...

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