The vicious cycle of rumors, upgrades and lofty expectations.
We have a problem. By we, I mean all of us. The media, the carriers, the manufacturers, and the customers. That problem is expectations, how we pump them up, and how we react when they aren’t met.
The rumor cycle leading up to recent device launches has been particularly vicious. I can’t tell you how many times I saw “bigger” thrown out there in anticipation of the iPhone 5s launch, or how insane the rumors were of a 2K display for the Samsung Galaxy S5 (I had a 1500-word editorial in the waiting just for the occasion).
We were spoiled by the first few generations of the modern smartphone...