Posted by Cyrus Shepard
The following topic was presented at MozCon 2012.
Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:
- Writing compelling Title Tags 65-75 characters long
- Descriptive Meta Descriptions
- Use of NOODP and NOYDIR meta tags
- Keyword rich URLs
By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw.Read More