Increased tagged posts

10 Smart Tips to Leverage Google+ for Increased Web Traffic

Posted by Cyrus-Shepard

This time, it’s about engaged traffic.

While checking our stats here at Moz, we noticed that while visits sent to us from Facebook keep decreasing, traffic from Google+ has started to appear significant by comparison.

dcf8e SEO 534c48fccd82b2.48976752 10 Smart Tips to Leverage Google+ for Increased Web Traffic

While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.

What’s different about Google+ is that beyond the direct social visits as seen above, Google offers marketers the opportunity to interact with visitors through many more touch points, including YouTube and directly in search results. This means that for visitors who engage with you through Google+, the potential traffic channels multiply

For this method to work, i...

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How Optimizing My Ugly Google+ Pic Increased Free Traffic 35%

Posted by Cyrus Shepard

The following topic was presented at MozCon 2012.

Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

  • Writing compelling Title Tags 65-75 characters long
  • Descriptive Meta Descriptions
  • Use of NOODP and NOYDIR meta tags
  • Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw.

But times are changing. For better or worse, Google has now stepped up its title tag rewriting algorithm so that webmasters can no longer predict how their title tags will display...

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Ecommerce Best Practices + SEO Equals Increased Revenue

The Internet continues to grow at an amazing rate. Businesses are able to earn money with direct sales online. This creates both opportunity and increased competition.

To do well in this growth environment, businesses need to promote their websites with search engine optimization. E-commerce allows any business the opportunity to supplement their retail business with online sales. How can online stores strengthen their sites to increase online sales?

  1. Social Commerce: Use social interaction to help shoppers make their buying decision. Add product reviews, product ratings and user feedback.
  2. Content Growth: Focus on content creation with a blog, articles and how-to guides. Many ecommerce sites today are thin on content.
  3. Duplicate Content: Many stores use stock content provid...
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