Inbound tagged posts

Storytelling Through Data: A New Inbound Marketing & SEO Report Structure

Posted by ajfried

No matter what business you are in, it’s a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long-term relationship.

To us, reporting has become much less about the data, and more about the story you can tell with it...

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App Store SEO: The Inbound Marketer’s Guide to Mobile

Posted by iseff

The app ecosystem is growing quicker than almost any other ecosystem has before, and the shift from desktop web to mobile app is happening faster than even the most optimistic predictions thought. Traditionally, the Moz blog hasn’t included much content about mobile, the app ecosystem, and app marketing. Rand has written before about his thoughts on App Store Optimization (ASO) and mobile apps, but with the dramatic shift in consumer attention to mobile, times are changing. Your goal as a digital marketer is to reach customers where they are, which increasingly is their mobile devices (smartphones, tablets, etc.) and through the app stores.

As CEO of an app store optimization and app marketing tools startup, I’m deep into the world of th...

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Competitor Research In An Inbound Marketing World

Posted by dohertyjf

We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and then over the past couple of years with Panda, Penguin, and the EMD update all rolling out and affecting websites the world over.

Rand talked last week about the changing SEO metrics, and today I want to talk about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing...

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Top Three Inbound Marketing Strategies for Mobile Apps

Posted by robiganguly

Disclaimer: This post is an extension of the recent Mozinar "Standing Out in the Sea Of Apps: Building an Audience of Fans for Your Mobile App's Success" and covers questions from audience Q&A. You can watch the recorded Mozinar here!

Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?

Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:

  • There are curre...
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