Posted by dohertyjf
We all know that online marketing is changing. When I started in online marketing a few years ago, all the talk was still about links and directories and ways to get more exact match anchor text. Some SEOs were doing some pretty nefarious things and profiting from it, but most of that came crashing down starting in February 2011 (with the first Panda algorithm) and then over the past couple of years with Panda, Penguin, and the EMD update all rolling out and affecting websites the world over.
Rand talked last week about the changing SEO metrics, and today I want to talk about the changing landscape of competitor analysis as more and more people make the shift from just SEO to inbound marketing...Read More