Posted by Paddy_Moogan
In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation.
1. How to verify you have a good idea
I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received.
Made to Stick principles
I really like the book
Made to Stick by Chip and Dan Heath. They go into detail about a framework that can be used to evaluate whether an idea is “sticky” or not. There are six core parts of this framework: