Creating tagged posts

5 Hacks for Creating and Promoting the Right Content

Posted by Paddy_Moogan

In my last post on Moz a few weeks ago, I talked about the idea of paying to promote your content using social channels. Today I actually want to go a step backwards in the process and talk about content creation. 

1. How to verify you have a good idea

I could write a whole post on this one topic, but maybe that’s for another day! For now, I want to share a few ways you can make sure you’re on the right track and increasing the likelihood that you have a content idea that is going to be well received.

Made to Stick principles

I really like the book 
Made to Stick by Chip and Dan Heath. They go into detail about a framework that can be used to evaluate whether an idea is “sticky” or not. There are six core parts of this framework:

  1. Simple
  2. Unexpected
  3. Concrete
Read More

5 Steps for Creating Superhero Slides

Posted by Aleyda Solis

Two weeks ago, I had the amazing opportunity to speak at MozCon, where I presented about how to develop an ROI positive International SEO process.

A Q&A session followed my presentation, and to my surprise, the first question I was asked was something along the lines of, “This is not my ‘real’ question –I will ask it after this one– but many of us are wondering: where have you found the Lego images for your slides?”

When I finished my session, I noticed I also had some tweets during my session asking the same question (which also happened last year with my MozCon SEO Project Management presentation) and afterwards, people approached me during the breaks at MozCon and congratulated m...

Read More

Creating a Movie Magazine Cover Using InDesign

href='' target='_blank' src='' border='0' alt='' /

As a teaser for our Workshop, href=""An Introduction to Adobe InDesign, that begins on Thursday, Martin shows you how he created an awesome movie magazine cover – in less than 4 minutes!

Watch closely as Martin Perhiniak, Adobe Design Master and Instructor, speeds through the process of creating an attention-grabbing movie magazine cover using InDesign. Read on to watch the video and href=""sign up to the Workshop!


Read More

10 Tools for Creating Infographics and Visualizations

Posted by Miranda.Rensch

Hello there! I'm Miranda Rensch, Product Manager at SEOmoz and lover of visual communication. Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content. I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team.

I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates. Enjoy, and feel free to add your own suggestions in the comments!

Tools for creating simple infographics and data visualizations

1. Piktochart

Piktochart is a web-based tool that has six decent free themes (and a whole bunch more...

Read More