Posted by RichardMillington
None of the technology released in the past five years has made us better at building communities.
It’s made it
easier to build communities, but it hasn’t made us better at building communities.
In fact, much of it has proved a costly distraction that has reduced the chances of us succeeding.
We say that with confidence. We’ve crunched, munched, and otherwise stared at numbers until our eyes bleed. Technology tweaks, barring a correction for an earlier mistake, rarely have a big long-term impact upon a community’s level of growth and activity.
We’ve had organizations invest millions (the record was $ 2.1m) on a new community platform to revive a fading community. That’s a lot of money to waste. That’s at the ‘
people getting fired’ level of money.