Brand tagged posts

This Is What Apple CarPlay Looks Like In A Brand New Ferrari FF

2aebd Tech apple carplay ferrari ff dash This Is What Apple CarPlay Looks Like In A Brand New Ferrari FF

Later this year, we’ll see vehicles rolling off the assembly line with a brand new type of infotainment system powered by Apple. If you missed our previous article about the technology, it’s called CarPlay, and it’s making its debut with Ferrari, Honda, Hyundai, Volvo, Mercedes-Benz, and Jaguar. Additional top auto manufacturers have committed to deploy CarPlay in their vehicles in the near future.

Above you can see an image, via Engadget, of what Apple’s CarPlay system looks like in the cockpit of a brand spanking new $ 300,000 Ferrari FF. If you’re a baller on a budget, don’t fear: CarPlay will soon be available in, shall we say, more affordable vehicles.

While the iPhone integration is great, I can’t look at this without thinking that the hardware certainly doesn’t match the software...

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Why Your Brand Shouldn’t Fear Assigning Authorship

Posted by MarkTraphagen

Over the past two years I’ve spoken at numerous conferences and written articles beyond counting (including one here at Moz) on the subject of Google Authorship and author authority online. By far the most frequently asked questions I get on the topic are from brands fretting over whether or not to allow individuals to become brand representative authorities.

Typical forms of these questions include:

  • Wouldn’t it be better for our content to be branded with our company name/logo?
  • Will individual author authority really translate into better exposure, trust, and (bottom line) new customers for our brand?
  • What if the employee author leaves our company?

The brand-content paradox

While the issues of brand representation by individuals bleed ov...

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Announcing the Brand New Beginner’s Guide to Social Media

Posted by Trevor-Klein

I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media.

75e28 SEO 52d70b96e94de5.28067682 Announcing the Brand New Beginners Guide to Social Media

The prevalence and importance of social media to web marketing can’t be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it’s no wonder marketers now use these networks to interact with their customers, and there’s plenty more data to prove it. Google searches for “social media” have seen a steady rise since early 2009:

Data from this year’s industry survey tell a similar story...

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70% of Brand Engagement on Pinterest Is User-Generated

ab24b Social Media Pinterest 70% of Brand Engagement on Pinterest Is User Generated

ab24b Social Media feed tw df3e816c4e85a109d6e247013aed8d66 70% of Brand Engagement on Pinterest Is User Generatedab24b Social Media feed fb fdab25e3700868c9621fb03b7fd07c38 70% of Brand Engagement on Pinterest Is User Generated

Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate.

However, companies in the fashion retail and automotive industries aren’t capitalizing on Pinterest’s engagement. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.

“Brands need to go forth and pin,” said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. “This study reveals the opportunity for brands to drive the conversation on visual platforms like Pinterest. By leveraging rich consumer insight, brands can take the guesswork out of their visual content strategy, and share the types of images their audience wants to see.” Read more…

More about User Generated, Branding, Ugc,

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