Brand tagged posts

Building a Brand Online: The Golden Age of Digital

Posted by willcritchlow

This post is based on a talk I gave at our SearchLove conference in Boston last week. It ties quite closely with the post my colleague Ron Garrett wrote last week: Search Marketers Need to Evolve. You can probably tell we’ve been doing a lot of thinking about this.

When I gave this talk at SearchLove, I hoped that it would put in context why we bring such a range of speakers and topics together at our conferences and to inspire the attendees to go back to their companies and make real changes. I hope this post will do the same for you.

a71d1 SEO 535051c1661ab5.72328031 Building a Brand Online: The Golden Age of Digital

As digital marketers, our focus on analytics has served us well in driving direct, measurable sales. The dominant form of
brand marketing, however, has remained offline with TV taking the lion’s share of the budget and atten...

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This Is What Apple CarPlay Looks Like In A Brand New Ferrari FF

2aebd Tech apple carplay ferrari ff dash This Is What Apple CarPlay Looks Like In A Brand New Ferrari FF

Later this year, we’ll see vehicles rolling off the assembly line with a brand new type of infotainment system powered by Apple. If you missed our previous article about the technology, it’s called CarPlay, and it’s making its debut with Ferrari, Honda, Hyundai, Volvo, Mercedes-Benz, and Jaguar. Additional top auto manufacturers have committed to deploy CarPlay in their vehicles in the near future.

Above you can see an image, via Engadget, of what Apple’s CarPlay system looks like in the cockpit of a brand spanking new $ 300,000 Ferrari FF. If you’re a baller on a budget, don’t fear: CarPlay will soon be available in, shall we say, more affordable vehicles.

While the iPhone integration is great, I can’t look at this without thinking that the hardware certainly doesn’t match the software...

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Why Your Brand Shouldn’t Fear Assigning Authorship

Posted by MarkTraphagen

Over the past two years I’ve spoken at numerous conferences and written articles beyond counting (including one here at Moz) on the subject of Google Authorship and author authority online. By far the most frequently asked questions I get on the topic are from brands fretting over whether or not to allow individuals to become brand representative authorities.

Typical forms of these questions include:

  • Wouldn’t it be better for our content to be branded with our company name/logo?
  • Will individual author authority really translate into better exposure, trust, and (bottom line) new customers for our brand?
  • What if the employee author leaves our company?

The brand-content paradox

While the issues of brand representation by individuals bleed ov...

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Announcing the Brand New Beginner’s Guide to Social Media

Posted by Trevor-Klein

I’m both honored and excited to announce the release of a second beginner’s guide from Moz: The Beginner’s Guide to Social Media.

75e28 SEO 52d70b96e94de5.28067682 Announcing the Brand New Beginners Guide to Social Media

The prevalence and importance of social media to web marketing can’t be overstated. To quote a few statistics from the guide itself, 72% of online adults use social networking sites, and YouTube now reaches more U.S. adults aged 18-34 than any cable network. With that kind of traffic, it’s no wonder marketers now use these networks to interact with their customers, and there’s plenty more data to prove it. Google searches for “social media” have seen a steady rise since early 2009:

Data from this year’s industry survey tell a similar story...

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