Posted by bridget.randolph
In recent years there has been a necessary shift in the way businesses advertise themselves to consumers, thanks to the increasingly common information overload experienced by the average person.
In 1945, just after WWII, the
annual total ad spend in the United States was about $ 2.8 billion (that’s around $ 36.8 million before the adjustment for inflation). In 2013, it was around $ 140 billion.
Don’t forget that this is just paid media advertising; it doesn’t include the many types of earned coverage like search, social, email, supermarket displays, direct mail and so on...Read More