Posted by Rob Toledo
Everyone likes humor; we all know this.
But humor can seem risky when it comes to brandingâit has certainly backfired on numerous occasions when a company takes things perhaps a bit too far (or sometimes when it is just misunderstood).
On the other hand, playing it too safe is also a great way to remain somewhere in the middle. Almost everyone likes the middle. Nobody loses their job in the middle. Customers come and go at a steady rate in the middle. Nobody boycotts the middle.
To quote the greatest show of all time, “Ain’t nobody got nothing to say about a 40-degree day.”
From HBO: source
A lot of brands talk about wanting to take risks...Read More