Brand tagged posts

Using Modern SEO to Build Brand Authority

Posted by kaiserthesage

It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.

The
emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics to identify sites/pages that deserve to be more visible in search results.

Online branding, or authority building, is quite similar to the traditional SEO practices that many of us have already been accustomed with.

Building a stronger brand presence online and improving a site’s search visibility both require two major processes: the things you implem...

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How To Tap Into Social Norms to Build a Strong Brand

Posted by bridget.randolph

In recent years there has been a necessary shift in the way businesses advertise themselves to consumers, thanks to the increasingly common information overload experienced by the average person.

In 1945, just after WWII, the
annual total ad spend in the United States was about $ 2.8 billion (that’s around $ 36.8 million before the adjustment for inflation). In 2013, it was around $ 140 billion.

Don’t forget that this is just paid media advertising; it doesn’t include the many types of earned coverage like search, social, email, supermarket displays, direct mail and so on...

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Google surpasses Apple as world’s most valuable brand, we feign surprise

f5978  BrandZ Global 2014 715x196 640x175 Google surpasses Apple as world’s most valuable brand, we feign surprise

After 3 years dominating the #1 spot in BrandZ’s “Top 100 Most Valuable Global Brands” rankings, the king has just been dethroned. According to their 2014 rankings — published today — Google is now the top dog after growing a whopping 40% from last year and carrying a brand value of $ 159 billion. Apple? Well, they’re still doing quite well for themselves occupying the #2 spot and declining 20% to $ 148 billion.

According to Millward Brown Optimor VP Oscar Yuan, it’s Apple’s lack of innovation and ground breaking new products that has lead to their decline, creating products that are merely evolutionary and no longer revolutionary. As Apple stagnates, Google on the other hand — with their Google X Labs ventures — is constantly moving forward...

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The Panda Patent: Brand Mentions Are the Future of Link Building

Posted by SimonPenson

f5de2 SEO 5357dc3dadeea7.44498958 The Panda Patent: Brand Mentions Are the Future of Link Building

There has long been speculation about how Google actually measures “brand authority.” Many times over the past couple of years have those who speak outside of those fortified Googleplex walls made it clear that brand building is the way to win the organic visibility war.

That statement however has always sounded wooly in the extreme. How is it possible to measure an almost intangible thing at scale and via a complex formula? If you are Google, it seems there is ALWAYS a way.

A fairly innocent-looking patent filed last month, which some say could be
the Panda patent may have gone some way to answering that question.

Within this post we dive into that patent and other supporting evidence in an attempt to understand what the opportunity may be for digital...

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