Brand tagged posts

4 Ways to Build Trust and Humanize Your Brand

Posted by MackenzieFogelson

Hey there Mozzers. This is a collaborative post between myself and a good friend of mine, Mathew Sweezey. Sweezey is the head of B2B Marketing Thought Leadership at Salesforce.com and he knows a whole lot about marketing. We’re excited to share this post with you and look forward to your feedback in the comments below.

In 1999, AdAge released its list of 
most influential advertising campaigns of all time. At the top of the list was ‘Think Small,’ a campaign that introduced the Volkswagen Beetle to America. It was given top honors not because of its graphical juxtaposition, or its catchy copy, but rather its honest approach. It was the first major campaign to go against what the American consumer said they wanted...

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Instagram Launches Ads on Australian Feeds With Iconic Brand Vegemite

2014/10/4b46c_Social_Media_vegemite

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SYDNEY — Australia, your Instagram feed will never be the same again.

From Wednesday, Instagram is going to make a profit from your scrolling. The company is adding advertising to your feed

Using the tag “sponsored,” ads from nine companies will kick off the new arrangement. Expect to see the brands Vegemite, Tourism Queensland, Ben & Jerry’s, Toyota, Flight Centre, Audi, Lenovo, McDonald’s and Philadelphia Cream Cheese edging their way in between photos of sunsets and breakfasts. The Facebook-owned company says the brands have been handpicked due to their active nature in the Insta community Read more…

More about Advertising, Australia, Instagram, Apps Software, and Us World0ecd2 Social Media 5VhFJyzpdA0 Instagram Launches Ads on Australian Feeds With Iconic Brand Vegemite
Mashable

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Using Modern SEO to Build Brand Authority

Posted by kaiserthesage

It’s obvious that the technology behind search engines’ ability to determine and understand web entities is gradually leaning towards how real people will normally perceive things from a traditional marketing perspective.

The
emphasis on E-A-T (expertise, authoritativeness, trustworthiness) from Google’s recently updated Quality Rating Guide shows that search engines are shifting towards brand-related metrics to identify sites/pages that deserve to be more visible in search results.

Online branding, or authority building, is quite similar to the traditional SEO practices that many of us have already been accustomed with.

Building a stronger brand presence online and improving a site’s search visibility both require two major processes: the things you implem...

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How To Tap Into Social Norms to Build a Strong Brand

Posted by bridget.randolph

In recent years there has been a necessary shift in the way businesses advertise themselves to consumers, thanks to the increasingly common information overload experienced by the average person.

In 1945, just after WWII, the
annual total ad spend in the United States was about $ 2.8 billion (that’s around $ 36.8 million before the adjustment for inflation). In 2013, it was around $ 140 billion.

Don’t forget that this is just paid media advertising; it doesn’t include the many types of earned coverage like search, social, email, supermarket displays, direct mail and so on...

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