Posted by Kristina Kledzik
As a human being currently using the internet, you have opinions about online user experience. The problem is, everyone’s experience is going to be different based on their expectations. So although you, as a Moz blog reader and probably an internet connoisseur, may have some very good ideas about making your company’s or client’s site easier to use for the majority of visitors, there’s a good chance that your boss or client will disagree with you.
If you’re like me and aren’t a user experience expert, it’s going to be hard to argue with them on gut instinct alone. Rather than debate in circles, spend the time to validate your argument:
- Prove there is a problem. This is a good idea even if you and your boss (or client) wholeheartedly agree that the site is ...