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SEOs Know Things about UX: Here’s How to Prove it

Posted by Kristina Kledzik

As a human being currently using the internet, you have opinions about online user experience. The problem is, everyone’s experience is going to be different based on their expectations. So although you, as a Moz blog reader and probably an internet connoisseur, may have some very good ideas about making your company’s or client’s site easier to use for the majority of visitors, there’s a good chance that your boss or client will disagree with you. 

If you’re like me and aren’t a user experience expert, it’s going to be hard to argue with them on gut instinct alone. Rather than debate in circles, spend the time to validate your argument:

  1. Prove there is a problem. This is a good idea even if you and your boss (or client) wholeheartedly agree that the site is ...
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One Of The Most Annoying Things About Dining Out Will Go Away Forever With This App

8eba7 Tech 5c3fffaf61ae3794dc8605177231ef12 original One Of The Most Annoying Things About Dining Out Will Go Away Forever With This AppWe all love dining out. The experience of going to a nice restaurant, having someone cook delicious meals for us, having those meals served by a professional wait staff, and being able to really enjoy food and conversation without the preparation work is one of the great pleasures in life.

But if there’s a consistently bad part of most dining experiences, it’s waiting for the check.

You finish your meal, you’re ready to go, you try to get the attention of the server who then asks “are you ready for your check?” Then the server goes and gets the check, brings the check back, takes your credit card, goes and processes the transaction and then brings the car back.

Writing that paragraph was painful, but only half as painful as living through the process in a restaurant.

Cover is a company wit...

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Android Central 192: All About Android Wear

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Stop Worrying About the New Google Maps; These URL Parameters Are Gold

Posted by David-Mihm

I suspect I’m not alone in saying: I’ve never been a fan of the New Google Maps.

89952 SEO 53aaeee630c9d4.66236716 Stop Worrying About the New Google Maps; These URL Parameters Are Gold

In the interstitial weeks between that tweet and today, Google has made some noticeable improvements. But the user experience still lags in many ways relative to the classic version (chief among them: speed).

Google’s invested so heavily in this product, though, that there’s no turning back at this point. We as marketers need to come to terms with a product that will drive an increasing number of search results in the future.

Somewhat inspired by this excellent Pete Wailes post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results...

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