Category Social Marketing

Who Owns the Moon?

2014/10/bf546_Social_Media_Moon

ea531 Social Media Moon Who Owns the Moon?

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Whether you’re into mining, energy or tourism, there are lots of reasons to explore space. Some “pioneers” even believe humanity’s survival depends on colonizing celestial bodies such as the Moon and Mars, both becoming central hubs for our further journey into the cosmos. Lunar land peddlers have started doing deals already — a one-acre plot can be yours for just 16.75 pounds ($ 26.96).

More seriously, big corporations, rich entrepreneurs and even United States politicians are eyeing up the Moon and its untapped resourcesRussia has plans for a manned colony by 2030 and a Japanese firm wants to build a ring of solar panels around the Moon and beam energy back to Earth. Read more…

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Snapchat Freaks Out Users With First Ad for ‘Ouija’

2014/10/b00c4_Social_Media_ouija

1c1ba Social Media ouija Snapchat Freaks Out Users With First Ad for Ouija

1c1ba Social Media feed tw c89a30ce10c5caefd66a400b7c597235 Snapchat Freaks Out Users With First Ad for Ouija1c1ba Social Media feed fb fdab25e3700868c9621fb03b7fd07c38 Snapchat Freaks Out Users With First Ad for Ouija

Snapchat ads have officially arrived

The photo sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija.

As previously outlined by the company, the ad appeared in the app’s “Recent Updates” section and users can choose whether or not they want to view the ad.

Snapchat’s first ad is a 20 second movie trailer for “Ouija” http://t.co/zlgP2ysBYE

— Tim Peterson (@petersontee) October 18, 2014

It’s not clear how long the the video will appear in the section or how often the company plans to rotate new ads, but it’s likely Snapchat will continue to experiment with native advertising Read more…

More about Entertainment, Social Media, Tech, Advertising, and Film1c1ba Social Media UjRMm0KTLgA Snapchat Freaks Out Users With First Ad for Ouija
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New Program Will Test Air Traffic Control for Drones

2014/10/71511_Social_Media_Drone-and-moon

088e3 Social Media Drone and moon New Program Will Test Air Traffic Control for Drones

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How do you keep small drone aircraft safe in the world’s busiest national airspace? One idea is to have them use cellphone networks to feed data back to an air traffic control system made just for drones.

A startup called Airware is working with NASA on a project exploring how to manage the swarms of commercial drones expected to start appearing in U.S. skies. The four-year program will create a series of prototype air traffic management systems and could shape how widely commercial drones can be used. Airware’s main business is selling control software and hardware to drone manufacturers and operators. Read more…

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Apple HomeKit Likely Won’t Launch Until Next Year

2014/10/4cc9b_Social_Media_AppleTV

5fdc2 Social Media AppleTV Apple HomeKit Likely Wont Launch Until Next Year

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Apple wrapped up its big product announcements for 2014 this week with the arrival of new iPads, iMacs and OS X Yosemite software. CEO Tim Cook made it pretty clear on stage that the company is done with its major news for the year, and industry insiders tell Mashable the same thing.

So if all is said and done for 2014, where in the world is HomeKit and why didn’t see an Apple TV software update, which is rumored to include HomeKit compatibility and be the hub of the smart home platform) at the presentation?

There’s one simple answer: HomeKit is just not ready...

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