Category SEO

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips)

Posted by petebray

What factors go into determining how many Twitter followers you gain (and lose) each day?

I was driven in part by Rand Fishkin’s recent “mad scientist” experimentation that he touched on at MozCon. There, he noted that his tweets with images resulted in significant follower losses.

Do they? And what other behaviors result in more (or fewer) followers?


I’ve found some interesting gems.

Of course, it’s worth noting that aggregate, general trends don’t necessarily speak to your specific situation. In fact, as you’ll see, they’re often exactly the opposite! To that end, I want you to play along at home…

You’ve got new data!

If you’re a Moz subscriber who has had their Twitter account connected to Followerwonk for three or more months, then chances are you’ll find...

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Negative SEO: Should You Be Worried? If Attacked, What Should You Do?

Posted by MarieHaynes

There has been a lot of talk lately about negative SEO. Does it really happen? If so, should you be worried? How do you know whether someone is attempting to attack you with negative SEO? And what should you do to protect yourself? The purpose of this article is to shed some light on the subject, and hopefully to reduce some of the fear exists in this area.

What is negative SEO?

Negative SEO occurs when someone makes attempt to lower a site’s rankings in the search engines. There are multiple ways that this can be attempted. The most common type of negative SEO that gets discussed is link based negative SEO, but there are many other techniques that unscrupulous people can use to try to reduce your rankings...

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Video SEO in a Post-Rich Snippet World

Posted by PhilNottingham

This post can be considered a sequel to
this post from 2012.

Back in July, Google rolled out a bunch of changes in the way they treat rich snippets in the search results (check out
this fantastic post from AJ Kohn for the details).

One of these shifts was to dramatically scale back the prevalence of video snippets in universal search results, restricting them exclusively to domains where video is the core offering of the site.

A list of domains receiving rich snippets as of August 2014,
courtesy of Casey Henry.

cc007 SEO 53f9f1dc9bce30.95363273 Video SEO in a Post Rich Snippet World

For me, this sparked three questions. Why has Google done this? Will it stay like this? Does this affect my video marketing strategy?

Why did Google do this? Some theories…

  1. Making YouTube the source of the overwhelming majority of video res...
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How to Create Affiliate Headlines That Convert!

Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase products.

40f30 SEO online shopping How to Create Affiliate Headlines That Convert!

Consumers are Shopping Online, But Can They Find Your Offer?

If you are an affiliate marketer looking for a direct line in to the psyche of the consumers you’re enticing to visit your landing pages and convert into long-term value repeat customers, then this post is a great starting point.

For those unfamiliar with the context of what a keyword modifier is, modifiers are descriptive words that either are utilized as a prefix or suffix in combination with primary keywords or phrases that help search engines identify intent and return the most relevant corresponding web pages that co...

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