Category SEO

8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday

Posted by randfish

Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO.

For reference, here’s a still of this week’s whiteboard!

0329c SEO 53a9c1403b2396.17717879 8 Ways to Use Email Alerts to Boost SEO   Whiteboard Friday

Tools mentioned this week

Google Alerts

Fresh Web Explorer

Talkwalker

Mention

Trackur

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday...

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Screen Size Matters: Adapting Content Strategy for Multiple Devices

Posted by SimonPenson

2e16e SEO 53a9b603da4477.08804547 Screen Size Matters: Adapting Content Strategy for Multiple Devices

The way we consume content is changing at a faster pace than at any time in history.

While the shift from print to digital was seismic from a structural perspective, things have not stopped moving ever since.

The growth of mobile, and now tablet use, is
altering the landscape once again and adding a layer of complexity that businesses have never had to deal with before.

Marketers have been talking about a “mobile-first” future for some time now and while I believe that is the wrong way to look at it, there is little arguing against the stats.

Earlier this year, Facebook unveiled blockbuster ad figures that left even the most ardent fans surprised. Revenues of $ 2...

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What if email isn’t dead?

What if email isn’t dead? was written by David Leonhardt, THGM professional SEO consultant.

Mark Twain is famous for saying “The reports of my death have been greatly exaggerated.”  The same could be said for email marketing, and here is why…

It’s a refrain you might have heard a lot of recently (actually, going back at least to 2009): “Email is dead”.  After all, the evidence is all around us:

  • Today’s youth are texting instead of emailing.
  • People message each other on FaceBook
  • Students want to tweet their professors.
  • People “chat” through Skype and iMessage and other chat tools.

Obviously, email is in decline, right?

But wait.  Email marketing is flowing faster than ever.  How can this be?

0991b SEO falls1 What if email isn’t dead?

Perhaps the “evidence” above is misplaced...

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Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study

Posted by gfiorelli1

573f3 SEO 53aa7c8f124310.78891649 Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study

Sometimes we don’t need to travel to exotic linked data sources to discover treasure troves of precious information about our audience’s desires, aspirations, fears, and complaints.

Sometimes that treasure is just far as a phone call to the customer care department.
Sometimes it is just a click away in the Q&A and/or Forum section of our site.
And sometimes it’s just there, freely offered by our own competitors to everybody able to retrieve the correct information from them.

573f3 SEO 53aa7db22369e5.01951398 Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study

Understanding what our audience is really talking about, what the specific language is that they use, and what their topics and themes are can be easier than we may first think.

Be aware that I don’t mean that extracting useful information about our audience is easy – that would...

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