Category SEO

It’s Time to Treat Content as Part of the User Experience

Posted by wrttnwrd

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act that way.

Content: the silent epidemic

Your site’s infested.

Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the “real” web site, like a bad case of body lice.

Where do they put it? The blog, of course:

028e6 SEO 544ecfefa5f526.24568906 Its Time to Treat Content as Part of the User Experience

Don’t worry, this isn’t another put-the-blog-on-the-site-dammit rant. Hopefully, you already understand that
blog.site.com isn’t as good as site.com/blog.

They also incorrectly define “content...

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It’s Time to Treat Content as Part of the User Experience

Posted by wrttnwrd

Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content.
It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act that way.

Content: the silent epidemic

Your site’s infested.

Most organizations treat content like some kind of horrific disease. They try to shove it as far away as possible from the “real” web site, like a bad case of body lice.

Where do they put it? The blog, of course:

50893 SEO 544ecfefa5f526.24568906 Its Time to Treat Content as Part of the User Experience

Don’t worry, this isn’t another put-the-blog-on-the-site-dammit rant. Hopefully, you already understand that
blog.site.com isn’t as good as site.com/blog.

They also incorrectly define “content...

Read More

Semantic Analytics: How to Track Performance and ROI of Structured Data

Posted by Mike_Arnesen

If you’re interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend.

Semantic markup and structured data: Can I get a heck yes?!

If you haven’t heard of semantic markup and the SEO implications of applying said markup, you may have been living in a dark cave with no WiFi for the past few years. Or perhaps you’re new to this whole search marketing thing. In the later case, I won’t fault you, but you should really check this stuff out, because
it’s the future.

That said, I’d wager most people reading this post are well acquainted with semantic markup and the idea of structured data...

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How to Recover Lost Pageviews in pushState Experiences

Posted by GeoffKenyon

PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his post.

If you’re not familiar with delivering content this way, you can check out these sites using pushState and AJAX to deliver content:

Time: When you scroll to the bottom of the article, a new article loads and the URL changes
Halcyon: When you click on a navigation link, the left hand panel doesn’t refresh

While pushState is really cool and great for UX, there are analytics issues presented by this technology.

When the content on a p...
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