Category SEO

Keyword Research and Targeting Without Exact Match – Whiteboard Friday

Posted by randfish

Whatever the motives behind Google’s recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today’s Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.

For reference, here’s a still of this week’s whiteboard!

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Video Transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about keyword research and the challenge that’s being presented with the loss of exact match bidding capabilities inside of Google’s AdWords platform.

AdWords has sort of become a keyword research and oppor...

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Pigeon Advice from Top Local SEOs and a Pigeon-Proofing Checklist

Posted by MiriamEllis

If you work in Local SEO, chances are you’ve been fielding tons of questions from clients since Google rolled out the Pigeon update in late July.
Need a little extra support providing sound advice in what are still the early days of this development that has caused both organic and local ranking shakeups? Here’s your chance to learn what six of the finest Local SEOs on the map are telling their own clients and readers about Pigeon, followed up by a checklist aimed at helping you Pigeon-proof your local presence. Read closely, and I believe you’ll find some gems of wisdom from these generous pros!


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Mike Blumenthal says…

With Pigeon, it’s important to understand that several things happened at once and you need to understand which of those things happened so th...

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"But How Do I Know if It’s Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

Posted by Isla_McKetta

In a post-Hummingbird world, we all know content matters. But many SEOs are still trying to work around this update because we think we don’t have the tools to gauge content quality.  If you’ve said, “I’m not a writer,” or, “How do I know what will resonate with my audience?” And even, “Content is hard and takes time; do I
really have to?” You might be suffering from content anxiety.

Content quality anxiety can come in many forms:

  1. What is content, really? 
  2. I hired a content team or agency. How do I know if they’re any good? 
  3. How can I calculate the value of content?

Help is available.

beb99 SEO 5405e8414ca940.76119175 "But How Do I Know if Its Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)

Read on for your guide to understanding what makes good content (and improve your SEO in the process).

1. What is content, really?

First, just to make sure we’re on the ...

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The Why, What, and How of Blogger Outreach for Your Clients

Posted by JessicaEdmondson

I. Why you should care about blogger outreach

I work at Distilled as part of the Promotions Team where much of what I do is working with bloggers. My job in a nutshell is to make the right demographic aware of my client’s product/services.

When new B2C clients ask me what the benefits are of working with bloggers, I usually say something to the effect of: it’s about marketing to people who will tell others about you (think word-of-mouth marketing).

Outreach let’s you tap into influencers’ reach and communities to get the right niche of people talking about your business, which ultimately impacts product/service trust and consumer purchasing behavior.

But, unless you’re a smooth talker (which, I’m definitely not), then this elevator pitch won’t be enough t...

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