Posted by randfish
Whatever the motives behind Google’s recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today’s Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.
For reference, here’s a still of this week’s whiteboard!
Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about keyword research and the challenge that’s being presented with the loss of exact match bidding capabilities inside of Google’s AdWords platform.
AdWords has sort of become a keyword research and oppor...