Posted by @petebray

You read that right. Social Authority now has an API. And it's free. And you can grab a ton of data (i.e. you can query for data on up to 500,000 Twitter users per day). That's a whole lot to be excited about!

What is Social Authority?

Social Authority is our transparent, business-focused metric that measures influential activity on Twitter. We introduced it a few weeks ago, and we love how it's adding real value for our Followerwonk customers.

One of the biggest benefits of Social Authority is that it helps drive engagement tactics; namely, who is best going to ricochet your message around their network when you @mention them. Our score helps find those standout prospects to engage by analyzing your social graph, comparing your relationships with others, and tr...

Posted by randfish

As SEO continues to evolve, the metrics that indicate success continue to change with it. However, many of our client's needs don't seem to be changing as rapidly. With clients focused on specifics like the number of links they're getting and weekly ranking reports, it's tough to move the needle in the right direction for true SEO success. 

How do we push other inbound channels (like search, content marketing, and social) forward to offer a more holistic and strategic approach to inbound marketing that our clients can get behind? In today's Whiteboard Friday, Rand talks about the current broken culture of SEO metrics, and offers advice on what we can do to fix it. 

Posted by scottwyden

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Spring is here, so why not put some spring cleaning actions through on your website?

With that said, I'm going to get straight to the action items. Below is a list of many things you can look for on your site to adjust, add or remove.

On-site dusting

The following are things that you can do on your website to improve the presence on the web.

Authorship: Extremely important SEO action item. Google authorship's role in your website's rankings is more important than ever...

Do as Google says and get penalized was written by David Leonhardt, THGM professional SEO consultant.

Over the years, Google has been telling webmasters to avoid manipulating their content and links to try to gain higher rankings. The advice has usually been along the lines of, “Do what is good for your readers.” In other words, we should should ask ourselves, “Would I do this if Google did not exist?”

Of course, spamming has worked, at least in the short term. That is why people have continued to do it. And Google has waged a guerrilla warfare with spammers over the years.

But people could always get ahead as long as they made it look like they were doing things just for their readers. In other words, as long as it looked natural, and not automated.

• If they were careful to vary the link ...