Category SEO

Syndicating Content – Whiteboard Friday

Posted by Eric Enge

It’s hard to foresee a lot of benefit to your hard work creating content when you don’t have much of a following, and even if you do, scaling that content creation is difficult for any marketer. One viable answer is syndication, and in this Whiteboard Friday, Eric Enge shows you both reasons why you might want to syndicate as well as tips on how to go about it.

Heads-up! We published a one-two punch of Whiteboard Friday videos from our friends at Stone Temple Consulting today. Check out “I See Content (Everywhere)” by Mark Traphagen, too!

For reference, here’s a still of this week’s whiteboard!

a5db9 SEO 53e3ea5c850053.08250280 Syndicating Content   Whiteboard Friday

Video transcription

Hi everybody. I’m Eric Enge, CEO of Stone Temple Consulting...

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Could your Twitter buddy be a bot?

Could your Twitter buddy be a bot? was written by David Leonhardt, THGM professional SEO consultant.

Bots are making their presence felt on social media. But can you tell a bot from a real person?

Anyone who’s been playing the social media game for a while should know that not all of their followers bleed when they are cut. In fact, many followers don’t even exist – they are just bits and bytes.

Bots.

“Bot” is short for robot, in much the same way “shroom” is short for mushroom. A bot on a social network is no more than a virtual presence created by a set of automated instructions.

The bots are following you.

And, more than likely, you are following some of them, too.

Does any of this matter to you? Some people really don’t care. The more the merrier, whether human or otherwise...

Read More

Could your Twitter buddy be a bot?

Could your Twitter buddy be a bot? was written by David Leonhardt, THGM professional SEO consultant.

Bots are making their presence felt on social media. But can you tell a bot from a real person?

Anyone who’s been playing the social media game for a while should know that not all of their followers bleed when they are cut. In fact, many followers don’t even exist – they are just bits and bytes.

Bots.

“Bot” is short for robot, in much the same way “shroom” is short for mushroom. A bot on a social network is no more than a virtual presence created by a set of automated instructions.

The bots are following you.

And, more than likely, you are following some of them, too.

Does any of this matter to you? Some people really don’t care. The more the merrier, whether human or otherwise...

Read More

I See Content Everywhere – Whiteboard Friday

Posted by MarkTraphagen

Most of us who work in content marketing have felt the strain that scaling puts on our efforts. How on Earth are we supposed to keep coming up with great ideas for new pieces of content? The answer is, in some sense, all around us. In today’s Whiteboard Friday, MozCon community speaker Mark Traphagen shows us how to see the world in a different way—a way that’s chock full of content ideas.

Heads-up! We’re publishing a one-two punch of Whiteboard Fridays from our friends at Stone Temple Consulting today. Stay tuned later in the day for one from Eric Enge!

For reference, here’s a still of this week’s whiteboard!

b5285 SEO 53e3e48268c2f3.69510570 I See Content Everywhere   Whiteboard Friday

Video transcription

Hey, hello. I’m Mark Traphagen from Stone Temple Consulting, and welcome to this week’s Whiteboard Friday...

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