Category SEO

Setting Up 4 Key Customer Loyalty Metrics in Google Analytics

Posted by Tom.Capper

Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement.

Traditionally, customer loyalty has been measured using customer surveys. The
Net Promoter Score, for example, is based on the question (on a scale of one to ten) “How likely is it that you would recommend our company/product/service to a friend or colleague?”. Regularly monitoring metrics like this with any accuracy is going to get expensive (and/or annoying to customers), and is never going to be hugely meaningful, as advocacy is only one dimension of customer loyalty...

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Quintessential Seattle Places to Visit During #MozCon 2014

Posted by EricaMcGillivray

We’re gearing up for all of you to land in Seattle for 
MozCon! It’s just around the corner, July 14-16th, and as we do every year, we want to make sure you have a great time and get a chance to explore our city. (Or to just find a tasty place for dinner after a long day of learning.)

If you haven’t bought your ticket for MozCon, 
do it now! We’re quickly selling the last few tickets, and are over 93+% sold out. Buy your ticket today, and sign up for a 30-day free trial to get your Moz Subscriber best deal. (If you cancel because Moz Pro isn’t for you, we’ll see you at MozCon regardless.) 

e67d4 SEO 53a0b84c778418.00311008 Quintessential Seattle Places to Visit During #MozCon 2014


What is your quintessential Seattle place?

This year, we asked Mozzers to name their quintessential Seattle place...

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Google Announces the End of Author Photos in Search: What You Should Know

Posted by Cyrus-Shepard

Google gives, and Google takes away.

Even so, it came as a surprise when John Mueller announced Google will soon drop authorship photos from most search results.

This one hits particularly hard, as I’m known as the guy who
optimized his Google author photo. Along with many other SEOs, I constantly advise webmasters to connect their content writers with Google authorship. Up until now, would-be authors clamored to verify authorship, both for the potential of increased click-through rates, and also for greater brand visibility by introducing real people into search results.

As of today, the MozCast feature graph shows an immediate 10% decline in traditional authorship snippets, almost overnight...

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8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday

Posted by randfish

Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO.

For reference, here’s a still of this week’s whiteboard!

0329c SEO 53a9c1403b2396.17717879 8 Ways to Use Email Alerts to Boost SEO   Whiteboard Friday

Tools mentioned this week

Google Alerts

Fresh Web Explorer

Talkwalker

Mention

Trackur

Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday...

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