Category SEO

A Content Strategy Template You Can Build On

Posted by Isla_McKetta

Picture it. A room full of executives from a company you never thought you could land as a client. They’re so engaged in what they are saying that they’re leaning forward in their chairs. The CEO looks poised to ask a question but you can tell she doesn’t want to interrupt your flow.

This is the moment content strategists dream of.

But if you’re like me, it’s easy to get caught up in how new the field is and wonder, “Am I even doing this right?” There are lots of posts to help you, such as 
How to Build a Content Marketing Strategy and Content Strategy: You’re Doing it Wrong. There are also comprehensive guides to creating content strategies. There’s even an epic list of content strategy resources...

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How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers – Whiteboard Friday

Posted by randfish

It’s easy to think that conversion is the end goal for most marketing teams, but any business that relies on customer loyalty needs to take a it a step farther. In today’s Whiteboard Friday, Rand explains a few of the reasons that people we thought were new customers often decide to leave.

For reference, here’s a still of this week’s whiteboard!

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Video transcription

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I’m talking about some conversion rate optimization mistakes that we’ve made. They’re pernicious and challenging to understand, because we’ve succeeded in one big important aspect of CRO, which is converting visitors into customers...

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The 2014 #MozCon Video Bundle Has Arrived!

Posted by EricaMcGillivray

Your advanced course, the videos from MozCon 2014, is finally here. Whether you’re looking for the latest dive into SEO, wondering what you should be doing with mobile, or figuring out how to step up your PR, the MozCon videos have a bit of everything from leading industry experts.

For MozCon 2014 attendees, you should’ve received an email with your unique URL for a “free” copy of the videos, included in your ticket cost.

MozCon 2014 was the best ever! I know, we say that every year, but I swear on Roger’s antenna that it really was. We’ve settled into our new home at the Washington State Convention Center, and hosted 1,400 people at this year’s gathering (a sellout crowd!)...

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Broken Link Building Bible: The New Testament

Posted by russvirante

It was a little over a year ago that I first wrote the “Broken Link Building Bible” and it seemed like it was time for an update. If you haven’t had a chance yet, please head over to the original, as most of it is still highly relevant today, and it contains the basics which will not be covered in this post. 

Today I present a New Testament, complete with ethical guidelines, new prospecting, content, and outreach techniques. Throughout this guide I will show you how to accomplish most of these tactics using a culmination of tools like Open Site ExplorerDomain Hunter Plus, or BrokenLinkBuilding.com. Let’s jump in.

Table of contents

  1. Ethical Guidelines
    1. Content Commandments
      1. Cloaking
      2. Plagiarizing
      3. Bait & Switch
      4. Identity Theft
    2. Outreach Commandments
      1. Automation
      2. Unre...
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