Category SEO

After a Link-Based Penalty is Removed, Will Your Traffic Increase?

Posted by MarieHaynes

Are you familiar with the feeling of dread that comes with seeing this message in Webmaster Tools?

88488 SEO 531e188f6a65d1.75000513 After a Link Based Penalty is Removed, Will Your Traffic Increase?

Or perhaps, you haven’t received a message, but have seen something like this in your analytics:

88488 SEO 531e18904e4582.53512349 After a Link Based Penalty is Removed, Will Your Traffic Increase?

If you’ve received a traffic drop because of a link-based Google penalty, the results can be devastating. There are many articles written on what steps can be taken to recover, but not many on what to expect once you have done the work to get out of the penalty. Will your traffic increase suddenly? Will you see any increase at all? Will you see a decrease in traffic because you have disavowed links?

If you are looking for good information on understanding these penalties and how to do the work to remove them, here are some ...

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SEO Competitor Analysis – common sense that’s not so common

SEO Competitor Analysis – common sense that’s not so common was written by David Leonhardt, THGM professional SEO consultant.

What does SEO competitor analysis look like? Here is a run-down, along with screenshots – literally what it looks like.

When people who know a little about SEO mention competitor analysis, they usually want to take a peak at the source code of competing websites and copy their keyword meta tags.

When people who know nothing about SEO mention competitor analysis, they usually refer to companies that compete for customers in the real world, even if they have no search presence.

One’s head could get quite sore from banging it against the wall.  Not because I know all that much about competitor analysis, but I do know:

1...

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SEO Competitor Analysis – common sense that’s not so common

SEO Competitor Analysis – common sense that’s not so common was written by David Leonhardt, THGM professional SEO consultant.

What does SEO competitor analysis look like? Here is a run-down, along with screenshots – literally what it looks like.

When people who know a little about SEO mention competitor analysis, they usually want to take a peak at the source code of competing websites and copy their keyword meta tags.

When people who know nothing about SEO mention competitor analysis, they usually refer to companies that compete for customers in the real world, even if they have no search presence.

One’s head could get quite sore from banging it against the wall.  Not because I know all that much about competitor analysis, but I do know:

1...

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The Science of Great Digital Content Ideas

Posted by SimonPenson

4a6fc SEO 531e0373bbda29.17604293 The Science of Great Digital Content Ideas

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.”
— John Steinbeck

John Steinbeck has a point. Outside of being one of America’s most celebrated authors he was also a man that understood the life or death importance of ideas in the context of content.

As a lowly magazine journalist I remember routinely being told that “ideas are the lifeblood of content strategy” and that lesson has lived with me ever since.

It’s why I have spent thousands of hours since the early 2000s iterating my own process to maximize the output from time spent working on creating them.

Creativity as a process

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