Category SEO

Thank You for 10 Incredible Years

Posted by randfish

Below are letters written to you all (yes, you!) from both Rand and Sarah.

The first is from Rand:

Dear Moz Community,

Wow. Ten years. It’s been an incredible ride. Through the ups and downs (and there have been 
plenty of both), there haven’t been many constants in my life—my wife, Seattle, and, strangely enough—you, the Moz community. From my first days on the blog and in the forums of the SEO world, when I was deeply in debt and had no idea how to dig my way out, to the incredible rush of 2007 and 2012 when we raised funding rounds and felt like the sky was the limit, you’ve been there. And in the darkest hours of the past decade, when I’ve felt the most alone, guilty, and insecure, you’ve been there, too.

I get to see many of you in per...

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How to Convert a Client’s Goals into Reportable Metrics – Whiteboard Friday

Posted by DiTomaso

Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process.

Want to see more from Dana? You can watch her presentation “Prove Your Value” from
MozCon 2014 for free.
(If you’re looking to turn turn the marketing learning volume up to 11, you can purchase all of the MozCon presentations on that page!)

For reference, here’s a still of this week’s whiteboard!

5e401 SEO 542c4961f12778.09844497 How to Convert a Clients Goals into Reportable Metrics   Whiteboard Friday

Video transcription

Hi, I’m 
Dana DiTomaso. I work at Kick Point, which is a digital marketing agency in Edmonton...

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More Google Answer Boxes, with Bonus Experiment!

Posted by Dr-Pete

Last week, drowned out by the Panda 4.1 rollout, the 
MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th):

ffc23 SEO 542af7421ae734.95008753 More Google Answer Boxes, with Bonus Experiment!

This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes. These are the answers that are extracted from 3rd-party websites, and they look something like this:

ffc23 SEO 542af75861eed4.62795208 More Google Answer Boxes, with Bonus Experiment!

The key distinction is that you’ll see a search-result-style title and link below the answer. Separating just this data, the same two-week graph looks like this:

ffc23 SEO 542af79a28df16.47819754 More Google Answer Boxes, with Bonus Experiment!

The day-over-day increase from September 25-...

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Google Organic Click-Through Rates in 2014

Posted by Philip_Petrescu

We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds:

  • How much traffic would I actually get if I rank on the first page?
  • Is it worth my time trying to rank above the fold?
  • How much more traffic will I get if I rank first in the organic results?

I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search engine was not making the big difference I was expecting.

So I started searching for a way to find out how much organic traffic I could get for ranking on the top positions in Google.

But I faced a ...

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