Posted by randfish
Below are letters written to you all (yes, you!) from both Rand and Sarah.
The first is from Rand:Read More
Posted by DiTomaso
Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through that process.
Want to see more from Dana? You can watch her presentation “Prove Your Value” from
MozCon 2014 for free.
(If you’re looking to turn turn the marketing learning volume up to 11, you can purchase all of the MozCon presentations on that page!)
For reference, here’s a still of this week’s whiteboard!
Posted by Dr-Pete
Last week, drowned out by the Panda 4.1 rollout, the
MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th):
This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and even the new, attributed answer boxes. Digging into the data, it appears that almost the entirety of the jump is in the new style of answer boxes. These are the answers that are extracted from 3rd-party websites, and they look something like this:
The key distinction is that you’ll see a search-result-style title and link below the answer. Separating just this data, the same two-week graph looks like this:
The day-over-day increase from September 25-...Read More
Posted by Philip_Petrescu
We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds:
I’ve been there, too. I felt overwhelmed and frustrated every time I had finally reached a number one organic ranking in Google only to find out that the traffic coming from the search engine was not making the big difference I was expecting.
So I started searching for a way to find out how much organic traffic I could get for ranking on the top positions in Google.
But I faced a ...Read More