Posted by Cyrus-Shepard
We all look at keyword rankings, but are they still a useful metric to report? In this week’s Whiteboard Friday, Cyrus Shepard discusses how changes in search have made individual keyword rankings a shaky metric at best, and he presents 10 needle-moving numbers to measure and report instead.
For reference, here’s a still of this week’s whiteboard!
The problem with keyword ranking reports
Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard...